Hey there, I’m Samuel Salzer.

I’m a behavior designer.
I have dedicated my life to understanding and teaching the unconventional art of designing behavior. While uncommon, I have found it to be a surprisingly useful art. Behavior design initially changed my life by helping me create good habits and break unhealthy behaviors. I now use it to help people and organizations around the world to understand the complexities of human behavior and equip them with the leading scientifically and practically proven tools to change it.

My hope with this website and my upcoming book is to further share my insights and show how you can change and design your life with simple ideas and frameworks. It doesn’t matter if you want to build good habits, break bad ones, change an old routine or create a new one. Whatever goal you are working towards, I’m here to help you become the lead architect of your life and provide you with the mindset and tools to reach your highest potential. 

If you intend to improve yourself and your life, I hope you will benefit from the resources I provide on this website. If you want support or specific tips on how to approach your goal then feel free to send me a message, I’m here to help.

I venture to places in my research where few have been so that I can give you the knowledge and insight that you don’t already have.

LATEST BLOG POST

How To Design Behavior – Level 4: Get Started

How To Design Behavior – Level 4: Get Started

If you are like most people, you want to exercise more, eat better and become more productive. So why don't you? We all have the desire to be the best versions of ourselves. Yet, we often feel there is a significant gap between our ideal self and the person we are...

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How To Design Behavior – Level 3: Triggers

How To Design Behavior – Level 3: Triggers

Why did I spend the last hour on social media? I'm supposed to be working!  Why did I eat all that dessert? I'm supposed to eat healthier! Why am I smoking this cigarette? I'm supposed to have quit! Chances are you have recently asked yourself something very...

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How To Design Behavior – Level 2: Motivation

How To Design Behavior – Level 2: Motivation

If life gives you lemons, make lemonade. He who has the right why can bear almost any how. Just do it. I’m sure you have heard some of these motivational quotes. If you live in any western society, probably to the point of nausea. The question is: How often are you...

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