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How To Design Behavior – Level 4: Get Started

If you are like most people, you want to exercise more, eat better and become more productive. So why don't you? We all have the desire to be the best versions of ourselves. Yet, we often feel there is a significant gap between our ideal self and the person we are...

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How To Design Behavior – Level 3: Triggers

Why did I spend the last hour on social media? I'm supposed to be working!  Why did I eat all that dessert? I'm supposed to eat healthier! Why am I smoking this cigarette? I'm supposed to have quit! Chances are you have recently asked yourself something very...

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How To Design Behavior – Level 2: Motivation

If life gives you lemons, make lemonade. He who has the right why can bear almost any how. Just do it. I’m sure you have heard some of these motivational quotes. If you live in any western society, probably to the point of nausea. The question is: How often are you...

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How To Design Behavior – Level 1: Ability

If we are not able to do something, we won’t do it. It is that simple.  Say hi to Joey; he is very familiar with this. During the last year, he has miserably failed to succeed in any of his habit goals. - His Paleo diet lasted for about one bread-less week in...

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