Helping Product Teams Apply Behavioral Science and AI

I’ve spent over a decade working at the intersection of AI and behavioral science, designing interventions that have impacted 350M+ users worldwide. My expertise lies in habit formation, engagement, and AI-driven behavior change—helping teams bridge the gap between technology and real-world outcomes.
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Throughout my career, I've partnered with innovative teams across startups, enterprises, and the public sector to tackle critical challenges, including smoking cessation, weight management, financial savings, productivity enhancement, relationship well-being, user retention, and program adoption.

I love supporting teams in creating products and services that effectively change behavior, leveraging behavioral science principles at every stage—from product development and strategic planning to thoughtful user research and design. If you're facing a challenge related to habit formation or behavior change, there's a good chance I can help.

I currently limit my consulting engagements to advisory and tactical partnerships with just three companies per year. If you're interested in working together, I'd love to hear from you.