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Samuel Salzer

Behavioral Designer & Habit Expert
I help organizations build user-centered and habit-forming products and services by applying behavioral design insights.

Samuel Salzer

Behavioral Designer & Habit Expert

I help organizations build user-centered and habit-forming products and services by applying behavioral design insights.

Let's change the world, one good habit at a time

Behavioral Design means creating behavior change for good

Changing behavior is hard. Generating engagement, increasing conversions, improving retention, maintaining growth — online or offline, it doesn’t matter. It’s hard. The good news? Behavioral design makes it easier.

That is what I do — I am a leading Behavioral designer with expertise in habit formation and digital behavior change. I want to make the world a better place, one good habit at a time. To that end, I help value-driven organizations around the world to make their products and services better using behavioral design.

Experience includes

  • Currently working as behavior change and persuasive technology expert in EU Horizon 2020 project Live-Incite. Developed a digital app and platform powered by machine learning to support patients who needs to stop smoking and consuming alcohol.

  • Helped Lifesum apply behavioral design insights to support its 35 million app users build better eating and health-related habits.

  • Deedster is a digital app that aims to make it both fun and easy to live more sustainably — I had the pleasure of helping them make the app more habit-forming too.

  • Worked as behavioral strategist and helped grow Behavior Lab, Sweden’s leading behavioral consultancy, committed to creating a positive impact in society and nudging the world in the right direction.

Public Speaking 
Provide years of experience in public speaking and managing seminars/workshops on the topics of behavioral design, nudging, habit formation, and digital behavior change. Recent: DesignOps Global, Nudging for Healthcare, GamifyUs Conference.

Upcoming author
Nudging in practice – How organizations can make it easy to do the right thing will be published in the fall of 2019. Based on the latest practical and theoretical insights from applied behavioral science, the book helps organizations to design the most effective nudge and behavior change intervention.

Newsletter
Curator of the popular behavioral design newsletter Habit Weekly, reaching 5k+ people around the world passionate about behavior change. Sign up today to receive the best articles, links, and content related to Behavioral Design delivered to your inbox, every week.

If you want to get in touch, send me a message, or connect on LinkedIn.

Changing behavior is hard. Generating engagement, increasing conversions, improving retention, maintaining growth — online or offline, it doesn’t matter. It’s hard. The good news? Behavioral design makes it easier.

That is what I do — I am a leading Behavioral designer with expertise in habit formation and digital behavior change. I want to make the world a better place, one good habit at a time. To that end, I help value-driven organizations around the world to make their products and services better using behavioral design.

Experience includes

  • Currently working as behavior change and persuasive technology expert in EU Horizon 2020 project Live-Incite. Developed a digital app and platform powered by machine learning to support patients who needs to stop smoking and consuming alcohol.

  • Helped Lifesum apply behavioral design insights to support its 35 million app users build better eating and health-related habits.

  • Deedster is a digital app that aims to make it both fun and easy to live more sustainably — I had the pleasure of helping them make the app more habit-forming too.

  • Worked as behavioral strategist and helped grow Behavior Lab, Sweden’s leading behavioral consultancy, committed to creating a positive impact in society and nudging the world in the right direction.

Public Speaking 
Provide years of experience in public speaking and managing seminars/workshops on the topics of behavioral design, nudging, habit formation, and digital behavior change. Recent: DesignOps Global, Nudging for Healthcare, GamifyUs Conference.

Upcoming author
Nudging in practice – How organizations can make it easy to do the right thing will be published in the fall of 2019. Based on the latest practical and theoretical insights from applied behavioral science, the book helps organizations to design the most effective nudge and behavior change intervention.

Newsletter
Curator of the popular behavioral design newsletter Habit Weekly, reaching 5k+ people around the world passionate about behavior change. Sign up today to receive the best articles, links, and content related to Behavioral Design delivered to your inbox, every week.

If you want to get in touch, send me a message, or connect on LinkedIn.

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