Samuel Salzer

Behavioral Designer & Habit Expert

Helping organizations build user-centered and habit-forming products and services by applying the latest behavioral design insights.

Samuel Salzer

Behavioral Designer & Habit Expert

I help organizations build user-centered and habit-forming products and services by applying behavioral design insights.

Behavioral Design means creating behavior change for good

Behavioral Design means creating behavior change for good

Changing behavior is hard. Generating engagement, increasing adherence, improving retention, maintaining growth — online or offline, it doesn’t matter. It’s hard. The good news? Behavioral Design makes it easier.

That is what I do — I am a Behavioral Strategist specializing in applying insights from Behavioral Science and Behavioral Economics to fuel habit formation and digital behavior change. I want to make the world a better place, one good habit at a time. To that end, I help value-driven organizations make their products and services better using the latest Behavioral Design tools and insights.

Experience includes

  • Chief Behavioral Officer (CBO) for Nordic Wellth, leading the way in personalized digital health.
  • Behavior change and persuasive technology expert in EU Horizon 2020 project Live-Incite. Developed the digital app and platform MyLi powered by machine learning to support patients required to stop smoking and consume alcohol.
  • Helped the digital health app Lifesum to apply behavioral design insights to support its 35 million app users build better eating and health-related habits.
  • Had the plesure of supporting the team at Deedster, a digital app that aims to make it both fun and easy to live more sustainably. Helped to increase long-term retention by making the app more habit-forming.
  • Worked as Behavioral Strategist and helped grow Beteendelabbet (Behavior Lab), Sweden’s leading behavioral consultancy, committed to creating a positive impact in society and nudging the world in the right direction.

Public Speaking 
Provide years of experience in public speaking and managing seminars/workshops on the topics of behavioral design, nudging, habit formation, and digital behavior change. Recent: PhitureNewCampus, Swedish Cancer Society, DesignOps Global, Nudging for Healthcare, GamifyUs Conference.

Popular talks and workshops include:

  • Designing Habit-Forming Products
    Learn from a habit expert on the formula for how to design products and services that build strong user habits and in turn, high engagement and retention.
  • Behavioral Design – The Next Frontier in Design Thinking (and Doing)
    Combining insights and methods from UX and service design with behavioral science and behavioral economics, the emerging field of Behavioral Design is changing the way organizations think (and do). Learn the process behind designing for behavior change.
  • Nudging in Practice – Small Changes That Create a Big Impact
    Learn about the growing field of behavioral economics and how the (Nobel Prize winning) concept of nudging can be used to effectively change behaviors among users and in the workplace.

Author
Nudging in practice – How organizations can make it easy to do the right thing
Based on the latest practical and theoretical insights from applied behavioral science, Nudging in practice helps organizations to design the most effective nudge and behavior change intervention.

Newsletter
Curator of the popular Behavioral Design newsletter Habit Weekly, reaching 5k+ people around the world passionate about behavior change. Sign up today to receive the best articles, links, and content related to Behavioral Design delivered to your inbox, every week.

If you want to get in touch, send me a message, or connect on LinkedIn.

Changing behavior is hard. Generating engagement, increasing adherence, improving retention, maintaining growth — online or offline, it doesn’t matter. It’s hard. The good news? Behavioral Design makes it easier.

That is what I do — I am a Behavioral Strategist specializing in applying insights from Behavioral Science and Behavioral Economics to fuel habit formation and digital behavior change. I want to make the world a better place, one good habit at a time. To that end, I help value-driven organizations make their products and services better using the latest Behavioral Design tools and insights.

Experience includes

  • Chief Behavioral Officer (CBO) for Nordic Wellth, leading the way in personalized digital health.
  • Behavior change and persuasive technology expert in EU Horizon 2020 project Live-Incite. Developed the digital app and platform MyLi powered by machine learning to support patients required to stop smoking and consume alcohol.
  • Helped the digital health app Lifesum to apply behavioral design insights to support its 35 million app users build better eating and health-related habits.
  • Had the plesure of supporting the team at Deedster, a digital app that aims to make it both fun and easy to live more sustainably. Helped to increase long-term retention by making the app more habit-forming.
  • Worked as Behavioral Strategist and helped grow Beteendelabbet (Behavior Lab), Sweden’s leading behavioral consultancy, committed to creating a positive impact in society and nudging the world in the right direction.

Public Speaking 
Provide years of experience in public speaking and managing seminars/workshops on the topics of behavioral design, nudging, habit formation, and digital behavior change. Recent: PhitureNewCampus, Swedish Cancer Society, DesignOps Global, Nudging for Healthcare, GamifyUs Conference.

Popular talks and workshops include:

  • Designing Habit-Forming Products
    Learn from a habit expert on the formula for how to design products and services that build strong user habits and in turn, high engagement and retention.
  • Behavioral Design – The Next Frontier in Design Thinking (and Doing)
    Combining insights and methods from UX and service design with behavioral science and behavioral economics, the emerging field of Behavioral Design is changing the way organizations think (and do). Learn the process behind designing for behavior change.
  • Nudging in Practice – Small Changes That Create a Big Impact
    Learn about the growing field of behavioral economics and how the (Nobel Prize winning) concept of nudging can be used to effectively change behaviors among users and in the workplace.

Author
Nudging in practice – How organizations can make it easy to do the right thing
Based on the latest practical and theoretical insights from applied behavioral science, Nudging in practice helps organizations to design the most effective nudge and behavior change intervention.

Newsletter
Curator of the popular Behavioral Design newsletter Habit Weekly, reaching 5k+ people around the world passionate about behavior change. Sign up today to receive the best articles, links, and content related to Behavioral Design delivered to your inbox, every week.

If you want to get in touch, send me a message, or connect on LinkedIn.

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